Analyzing a Visual Argument

Both videos have an emotional appeal to them, one more than the other. Romney’s video has a huge emotional charm whereas Obama’s video has more of a “lets get down to business” feel to it. Romney’s video has emotional music in the background and Obama’s music is more chilled out. It is important to grab emotional attention because there are viewers that relate to that well. Obama kind of had an emotional appeal but not as much as Romney did. Mitt Romney’s video had a lot of older photos and photos about his life more so than what he has done and the things that have happened while he has been in some place of leadership. Obama had more photos of him working, of things that have happened in the past 4 years, and doing the job of the president than photos of him and his family. It shows that although Romney is committed to his family and is a devoted father I am still wondering about the work he has done. It tells me that all he wants to talk about is himself and his family and they may be very important to him but as president the world is not worried about your family they are worried about how you are going to help our country. Michelle Obama talks about their daughters in Barack’s video but they also are focused on what he has done to help and what he is about. They make a point to let you know that he eats dinner every night with his family and he is so worried about spending time with them that he makes sure he is the last one asked about how his day was.  The argument being made between the two videos is them having to prove to the country why they’re more fit than the other to be president. Both videos had a good balance of ethos, pathos and logos. Although I do believe that Obama’s video was more leaned towards logos and ethos, whereas Romney’s was leant more towards pathos and ethos.